By now, your staff has probably figured out that the more payments processed online means they save more time. Everyone wants to save more time but your program might be at a bit of a standstill. Without parents making more of their payments through your Web Store, how can your school collect more fees online? The simple solution is to encourage parents to pay more school fees online. Unfortunately, it’s not as easy as it sounds. That is where we come in with some tips you can try to improve parent engagement with your Web Store.
• Spread the word!
Remind parents that payments are available to be made online at every possible moment. It takes the average person about seven times to hear something before they remember it. Put the link to your Web Store in a prominent spot on your website, on email newsletters, and maybe even in the email signature of your staff members.
• Connect with parents on social media
This goes along with spreading the word to parents. If you don’t have one already, set up a Facebook or Twitter account for your district. There you can post reminders where parents and students are already spending their time.
•Make things available and easy
The best way to improve parent engagement with your online store is make more items available online. Ideally, you should strive to put every single payment item in your Web Store. The convenience of a one-stop location will encourage parents to pay online to save them time.
• Take questions
It is natural that parents will have questions about making payments online. To build trust with parents, make sure staff is available to answer questions. Parents will feel more comfortable about making payments online the more information you can give them.